Masalawala

ROLE | Art Direction, Design
SERVICES | Identity, Signage, Digital Signage, Print
AGENCY | Jump Branding & Design

Masalawala is a unique concept, allowing it’s customers to build their own bowls so people can enjoy Indian food the way they want. The approach to this project was to capture the liveliness of the flavours in the space, using bright colours and textures. The murals bring you into another world and instantly draw you into the space, curious to know more. The hand drawn logo brings life and playfulness to the brand, and the face symbol incorporated into the “L” brings a personal and welcoming feeling to the customer.

This project was completed while working as a part of the Jump Branding & Design team.